only read text if you give them a compelling reason.
the image play the demo
clients today prefer to get their
information fast by watching a video
A welcome video will motivate them to pause and peruse your website
text, read your profile and contact you.
today are getting caught up in the buzz and spending big dollars
turning to social media marketing as a way to get clients.
good. But it will not sell a client to contact you and sign-up for
your accounting service.
So although social
media marketing is highly promoted accountants need to stay focused
on the mission. How to get new clients.
This is all about selling you.
One of the true
marketing tools for this job is videos. Video marketing is one of
the best ways to get your message out and get potential clients
your videos on YouTube, which is the most popular online video site,
this is the second most popular search engine behind Google.
when you combine a website presence on Google with a video on
YouTube, you have created the formula that will allow you to stand
out from the crowd on the internet and found by potential clients
looking for an accountant.
video on your website is the ideal platform for having a one-way
conversations with clients that will drive them to visit your
website for more information and take the next step, make the call
to contact you.
video can be a great door opener tool that you can include as a link
in a letter of introduction or as a follow us communication. This
way they, potential clients receiving your letter get to click a
link to your video and digest the content at their leisure.
way, when you make the phone call or they call you back, you are
like friends which will eliminate the first call jitters as well as
the cold call fear of rejection.
The sad part of
the client acquisition marketing by accountant is that most
havenít yet caught on to the benefits of video marketing, so the
opportunities for accountant with videos are great.
good news, we can do it all for you.
From creating the video to setting up the YouTube channel with
keywords to drive views.
So think outside the box. Add a
video to your website.