Client acquisition Seminar Barbados

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potential Clients Today only read text if you give them a compelling reason.

a welcome video will

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clients today prefer to get their information fast by watching a video  

A welcome video will motivate them to pause and peruse your website text, read your profile and contact you.

 Accounting firms today are getting caught up in the buzz and spending big dollars turning to social media marketing as a way to get clients.

This is good.  But it will not sell a client to contact you and sign-up for your accounting service.

So although social media marketing is highly promoted accountants need to stay focused on the mission.  How to get new clients. This is all about selling you.

One of the true marketing tools for this job is videos. Video marketing is one of the best ways to get your message out and get potential clients calling you.

With your videos on YouTube, which is the most popular online video site, this is the second most popular search engine behind Google.

So when you combine a website presence on Google with a video on YouTube, you have created the formula that will allow you to stand out from the crowd on the internet and found by potential clients looking for an accountant.

A video on your website is the ideal platform for having a one-way conversations with clients that will drive them to visit your website for more information and take the next step, make the call to contact you.

Your video can be a great door opener tool that you can include as a link in a letter of introduction or as a follow us communication.  This way they, potential clients receiving your letter get to click a link to your video and digest the content at their leisure.

This way, when you make the phone call or they call you back, you are like friends which will eliminate the first call jitters as well as the cold call fear of rejection.

The sad part of the client acquisition marketing by accountant is that most accountants havenít yet caught on to the benefits of video marketing, so the opportunities for accountant with videos are great.

The good news, we can do it all for you.

From creating the video to setting up the YouTube channel with keywords to drive views.

So think outside the box. Add a video to your website.

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